Digital Marketing Leaders Covario and Kenshoo Form Strategic Alliance and Joint Offering

San Diego, CA - San Francisco, CA (PRWEB) September 13, 2011

Digital marketing industry leaders Covario and Kenshoo announced a strategic agreement that includes software licensing and technology integration to deliver innovative search and social marketing solutions for enterprise advertisers.

Under the terms of the agreement, Covario, the nations largest independent provider of search engine marketing and SEO (search engine optimization) software solutions, will utilize Kenshoos digital marketing software to enable scalable online media buying and optimization on behalf of several global enterprise clients for both paid search and paid social advertising.

Additionally, the companies will co-develop a fully-integrated paid and organic search solution for global digital marketers, leveraging Covarios industry-leading SEO technologies, including Covario Organic Search Insight and Covario Organic Search Optimizer, together with Kenshoos award-winning online campaign management products Kenshoo Enterprise, Kenshoo Local, and Kenshoo Social.

We are delighted to be powering the search engine marketing practices of Covario, which has emerged as one of the nations leading search marketing agencies, said Yoav Izhar-Prato, chief executive officer of Kenshoo. The advanced algorithms in our paid search and social media buying platforms will be an asset as Covario scales to serve an expanding base of global enterprise clients. I also look forward to working with Covario on the integration of their sophisticated SEO technologies with the Kenshoo Universal Platform to develop a holistic solution for global search marketers.

The companies cited three factors driving their partnership: the double-digit growth of paid search spending by enterprise marketers globally, the rapidly growing budgets for Facebook advertising and other paid social media campaigns, and the proven benefits of holistic management of paid search and SEO.

For instance, in its quarterly Global Search Spend Analysis of major technology and consumer electronics companies issued in July, Covario reaffirmed its projection for 15 to 20 percent annual growth in paid search spending in 2011. Meanwhile, eMarketer recently reported that all roads lead to Facebook in social network advertising, with a forecast for 2012 that call for the mega social network to command $ 5.74 billion in ad revenues worldwide. Additionally, Forrester Research, in its 2011 Wave of U.S. Search Marketing Agencies, asserted its belief that integrating SEO and paid search efforts is easiest when done through a single partner.

The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and organic search programs through integrated analytics, said Russ Mann, chief executive officer of Covario. Kenshoo is a leader with respect to biddable paid search and social media advertising software, while Covario was recently named best in SEO technologies by Forrester Research. This partnership will have a turbo-charging effect not only on our agency services, but also in support of the joint clients we serve and the industry as a whole as our mutual technologies and strategies are optimized.

With respect to timing, Covario has begun the onboarding process with Kenshoo for a number of existing paid search clients. As for the integrated organic and paid search solution, a prototype will be unveiled in the months ahead.

About Covario

Covario is the nations largest independent provider of search marketing services and SaaS-based SEO software systems. Headquartered in San Diego, the firm offers global enterprise solutions and agency services for paid and organic search, social media marketing, display advertising, and cross-media attribution analysis. The companys growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information about Covario is available at http://www.covario.com.

About Kenshoo

Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Advertisers, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $ 15 billion in annual customer sales revenue. The Kenshoo Universal Platform delivers the automation, business intelligence, integration and scale needed to make better marketing investments. Kenshoo powers 6 of the top 10 retailers in the world, 6 of the top 10 hotel groups, 7 of the 10 biggest telecoms, 8 of the 10 largest ad agency networks, and 22 of the Fortune 50 companies. With campaigns running in more than 100 countries, Kenshoo customers include Barnes & Noble, CareerBuilder, Covario, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit http://www.Kenshoo.com for more information.

Covario Contact:

Rick Clancy

Sr. Director, Public Relations

858-397-1500, ext. 1643

rclancy(at)covario(dot)com

Kenshoo Contact:

Stacie Susens

Director, Corporate Marketing & PR

877-563-7642, ext. 131

stacie(dot)susens(at)kenshoo(dot)com

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Congressional Leaders and Celebrities to Help Raise Awareness and Funds for Nveees National Not On My Watch Anti-Bullying Campaign June 5

Washington, DC (PRWEB) June 02, 2011

National Voices for Equality, Education, and Enlightenment (NVEEE) will welcome entertainment and sports celebrities, elected officials, business leaders, educators, to kick off its National Not On My Watch Anti-Bullying Campaign with The Art of Liberation Fundraiser + Art Auction at the W Washington DC on June 5. The event is hosted by Kevin E. Hooks, Executive Vice President of Weber Shandwick Integrated Media.

"At Weber Shandwick we believe in advocacy as a powerful tool to help people, said Hooks. We are proud to add our strength at building advocates to NVEEEs fight against bullying."

Representatives from the offices of U.S. Reps. Frederica Wilson, D-Fla., and Yvette Clarke, D-NY, will present NVEEE with a joint resolution honoring the organization for its work within the community and its national Not On My Watch anti-bullying campaign, which features workshops led by NVEEEs Teen Mentors and Peace Ambassadors. This campaign increases awareness of the violence surrounding youth and young adults, and empowers students and communities to take action by refusing to be bystanders. Proceeds from the reception will help the successful initiative reach more students and parents who are coping with bullying on multiple levels, including physical, emotional, verbal, and cyber bullying, which is a major cause for increasing levels of suicide.

I firmly believe bullying does not discriminate, said Danielle Mazzuchi, a 17-year-old student from West Springfield High School in Virginia. From cheerleaders to quarterbacks, NO ONE is immune. As an NVEEE Peace Ambassador, I am committed to taking a stand in honor of my peers who are mistreated, isolated, or worse, left behind. Each of us have a responsibility to embrace equality, to be comfortable in our own skin, and too understand that we are responsible for drawing the line of too much.

NVEEE is proud to be a part of the solution, said Jowharah Sanders, NVEEEs Founder and Executive Director. We are honored and thankful to our sponsors and countless volunteers because without their dedication, generous donations and unwavering support, NVEEEs work would not be possible. This reception is about honoring the community and paying tribute to the families we serve-families of extraordinary teens like: Jamia Barber, Danielle Mazzuchi, Kaylyn Schubert, Brianna Spencer, Ruth Sanders, Megan Braun, and a very special family who I personally hold dear to my heart, Hilda Gotay the mother of Josie Lou Ratley.

To honor NVEEE and their teens, internationally recognized artist John Holyfield will unveil a commissioned painting dedicated to the organization.

I am so honored to be involved with NVEEE, said Holyfield. Im extremely gratified knowing that my art will help raise awareness of those who have been bullied, ridiculed, or shunned. Every life is a valuable gift, and organizations, such as NVEEE, are there for them to come as they are.

Special guests will include television and screen actor Omari Hardwick of the A-Team Movie and For Colored Girls, and NFL Player Visanthe Shiancoe of the Minnesota Vikings, with music by celebrated jazz recording artist Art Sherrod, Jr.

"God gave the child hands to lift up his/her fellow angel... Not to destroy or beat down the wings with which He gave them to soar, said Hardwick.

Other special guests include: