PBS 'National Parks' Documentary Project Offers Rich Digital Education Resources to Enthrall and Inspire Students

Arlington, VA (PRWEB) October 5, 2009

Digital media resources from Ken Burns's highly acclaimed documentary series, "The National Parks: America's Best Idea," including on-demand video, lessons plans, student activities, and historical archives, are now available through PBS Teachers

Digital Marketing Leaders Covario and Kenshoo Form Strategic Alliance and Joint Offering

San Diego, CA - San Francisco, CA (PRWEB) September 13, 2011

Digital marketing industry leaders Covario and Kenshoo announced a strategic agreement that includes software licensing and technology integration to deliver innovative search and social marketing solutions for enterprise advertisers.

Under the terms of the agreement, Covario, the nations largest independent provider of search engine marketing and SEO (search engine optimization) software solutions, will utilize Kenshoos digital marketing software to enable scalable online media buying and optimization on behalf of several global enterprise clients for both paid search and paid social advertising.

Additionally, the companies will co-develop a fully-integrated paid and organic search solution for global digital marketers, leveraging Covarios industry-leading SEO technologies, including Covario Organic Search Insight and Covario Organic Search Optimizer, together with Kenshoos award-winning online campaign management products Kenshoo Enterprise, Kenshoo Local, and Kenshoo Social.

We are delighted to be powering the search engine marketing practices of Covario, which has emerged as one of the nations leading search marketing agencies, said Yoav Izhar-Prato, chief executive officer of Kenshoo. The advanced algorithms in our paid search and social media buying platforms will be an asset as Covario scales to serve an expanding base of global enterprise clients. I also look forward to working with Covario on the integration of their sophisticated SEO technologies with the Kenshoo Universal Platform to develop a holistic solution for global search marketers.

The companies cited three factors driving their partnership: the double-digit growth of paid search spending by enterprise marketers globally, the rapidly growing budgets for Facebook advertising and other paid social media campaigns, and the proven benefits of holistic management of paid search and SEO.

For instance, in its quarterly Global Search Spend Analysis of major technology and consumer electronics companies issued in July, Covario reaffirmed its projection for 15 to 20 percent annual growth in paid search spending in 2011. Meanwhile, eMarketer recently reported that all roads lead to Facebook in social network advertising, with a forecast for 2012 that call for the mega social network to command $ 5.74 billion in ad revenues worldwide. Additionally, Forrester Research, in its 2011 Wave of U.S. Search Marketing Agencies, asserted its belief that integrating SEO and paid search efforts is easiest when done through a single partner.

The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and organic search programs through integrated analytics, said Russ Mann, chief executive officer of Covario. Kenshoo is a leader with respect to biddable paid search and social media advertising software, while Covario was recently named best in SEO technologies by Forrester Research. This partnership will have a turbo-charging effect not only on our agency services, but also in support of the joint clients we serve and the industry as a whole as our mutual technologies and strategies are optimized.

With respect to timing, Covario has begun the onboarding process with Kenshoo for a number of existing paid search clients. As for the integrated organic and paid search solution, a prototype will be unveiled in the months ahead.

About Covario

Covario is the nations largest independent provider of search marketing services and SaaS-based SEO software systems. Headquartered in San Diego, the firm offers global enterprise solutions and agency services for paid and organic search, social media marketing, display advertising, and cross-media attribution analysis. The companys growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information about Covario is available at http://www.covario.com.

About Kenshoo

Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Advertisers, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $ 15 billion in annual customer sales revenue. The Kenshoo Universal Platform delivers the automation, business intelligence, integration and scale needed to make better marketing investments. Kenshoo powers 6 of the top 10 retailers in the world, 6 of the top 10 hotel groups, 7 of the 10 biggest telecoms, 8 of the 10 largest ad agency networks, and 22 of the Fortune 50 companies. With campaigns running in more than 100 countries, Kenshoo customers include Barnes & Noble, CareerBuilder, Covario, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit http://www.Kenshoo.com for more information.

Covario Contact:

Rick Clancy

Sr. Director, Public Relations

858-397-1500, ext. 1643

rclancy(at)covario(dot)com

Kenshoo Contact:

Stacie Susens

Director, Corporate Marketing & PR

877-563-7642, ext. 131

stacie(dot)susens(at)kenshoo(dot)com

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Related Barnes & Press Releases

NE Landmark Venture Forum to Feature John A. Lack Discussing Digital Media Trends: The Monetization Puzzle

New York, NY (PRWEB) January 17, 2011

John A. Lack, Chief Partner of FireMedia Partners and best known for creating MTV, Nickelodeon and Movie Channel will join the Landmark Venture Forum to discuss Digital Media Trends: The Monetization Puzzle on Tuesday, January 18, 2011 Greenwich Hyatt Regency 12:00-3:30pm for Landmark Angels, a group of approximately 165 highly experience accredited investors seeking to provide equity capital to early and growth stage companies.

Consumers now expect to be able to access content anytime, anywhere, and from any device at their disposal from PCs and tablets to mobile phones and web-enabled television. After years of offering content for free under paid advertising models, and experiencing piracy, the NE Landmark Venture Forum will explore the best models, practices and trends of monetizing digital media and look at this subject from the point-of-view of a CEO, media executive, investor, recruiter, and advertising network/agency.

John A. Lack will be joined by Panel Chair: Jeff Miller, Miller Communications Group; Claude Sheer, CEO of Vault.com, Former President of Ziff-Davis, Miles Spencer, Vaux Le Ventures, entrepreneur and investor, Edward R. Koller, Founder and Managing Partner of The Howard-Sloan-Koller Group and Ken Margolis, Founder of Premium Network and Premium Channels.

The first Northeast Landmark Venture Forum of 2011, hosted by Landmark Angels and Landmark Capital (http://landmark.angelgroups.net/).

FireMedia Partners. An A team of award-winning strategists, designers, writers, producers and developers. Champions of media products across all platforms. From business strategy to product design. From consumer research to marketing campaigns. From TV to your mobile phone. In the business of pioneering new businesses, funding and recruiting the best and brightest to build them. The company has offices in New York and Miami.

For more information about FireMedia Partners please visit http://www.firemediapartners.com

Photos: http://www.flickr.com/photos/firemediapartners

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Canaan Partners Expands its Digital Media Portfolio and Leads $10M Investment in Associated Content

Menlo Park, CA (PRWEB) August 1, 2007

Canaan Partners, a $ 2.4 billion global venture capital firm, today announced it has led a $ 10 million, Series B investment in Associated Content, a leading online publisher known as "The People's Media Company". The new funding will enable Associated Content to further its commitment to creating an unparalleled network of content producers, and to enhance its publishing and distribution platforms. Warren Lee from Canaan Partners has joined Associated Content's board of directors.

Today's news highlights Canaan's focus on digital media investments, particularly the management and leverage of digital content, new advertising and video revenue models, and new Web-based services for consumers. Canaan has a strong record of success in the digital media market as an early and lead investor in both Match.com and DoubleClick. The firm's current portfolio includes The Active Network, the leading online community for amateur sports enthusiasts; Tremor Media, a company monetizing online video and cracking the code on video advertising; and Blurb, a leader changing the face of publishing by letting anyone easily create and sell bookstore-quality books online.

"Associated Content has created a unique model for content distribution that enables Content Producers from around the world to build their audience," said Warren Lee, Canaan Partners. "We are very enthusiastic about the large market opportunity, the business momentum, and the great team they have assembled. We are excited about helping the Associated Content team continue to refine its offerings and extend its reach."

Founded in 2005, Associated Content is comprised of more than 70,000 Content Producers who contribute to its growing, ad-supported digital media library. Associated Content also operates as a syndication engine, providing brands and publishers with a wide range of quality content generated through its scalable and efficient platform. Existing investors, including Softbank Capital and Tim Armstrong also participated in the round.

"We're thrilled to add Canaan to our existing group of investors and think they can play a substantial role in helping us reach our potential. Associated Content is poised for significant growth, and positioned to fill the rapidly expanding need for more diverse content," said Geoff Reiss, CEO, Associated Content. "With the support of our investors, we will further strengthen our platform, library and distribution efforts, and in turn, support the vast community of talented Content Producers who bring new and original content submissions to AC every day."

About Canaan Partners

Canaan Partners invests in visionary entrepreneurs and provides them the networks, insights and operational guidance required to build high-performance technology and healthcare companies. For 20 years, they have taken an active and committed role in the companies in which they invest, and have completed more than 65 mergers and acquisitions and 51 IPOs. With $ 2.4 billion under management and a worldwide footprint, the firm's technology team is committed to catalyzing the growth of innovative companies in the digital media, communications & mobility, enterprise and clean tech industries. Among its successes are DoubleClick, the leading online advertising solution, Match.com, the most popular online dating site in the world, and Acme Packet, one of the top ten performing IPOs of 2006. Other Canaan technology investments include SuccessFactors, The Active Network, Blurb, Dexterra, ID Analytics and GroundWorks. Canaan has offices in California, Connecticut, India and Israel. For more information visit: http://www.canaan.com

About Associated Content

Associated Content (http://www.associatedcontent.com), "The People's Media Company is a leading online publishing showcase where anyone--from experts and enthusiasts to amateurs and professionals - can become a Content Producer and submit original material on virtually any topic for distribution. Associated Content's Content Producers gain exposure and earn cash by contributing to its ever-expanding collection of ad-supported original articles, videos, images and audio content. Founded by Luke Beatty in 2005, the company has offices in Denver and New York City.

Contact

Erin McMahon-Lyman

Marketing Alchemist

Phone (415) 649-1390

Gina Vakili

Canaan Partners

Phone (650) 854-8092

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LinkUs Enterprises - Recent Winner of the 2011 Crestron Integration Most Distinctive Digital Media Home Award

Fresno, CA (PRWEB) October 06, 2011

LinkUs Enterprises, a technology integration provider, is pleased to have recently earned the 2011 Crestron Integration Award for Most Distinctive DigitalMediaTM Home. Crestron is a leading provider of control and automation systems for homes, offices, schools, hospitals, and more. Their business focuses on providing the ultimate in technology lifestyle.

The complete installation and set-up of a Crestron DigitalMedia system with 16 video displays receiving feeds from 10 satellite receivers combined with five Blu-ray