Ad.ly Debuts Consumer Influence Index; Names Lauren Conrad the Most Influential Celebrity Online.

Beverly Hills, CA (PRWEB) January 11, 2011

Ad.ly, which runs celebrity endorsements in social media, today announced the debut of its Consumer Influence Index.

The index a top 10 list revealing which celebrities drive the most consumer traffic to advertisers sites ranks Lauren Conrad as the most influential celebrity online for Q4, 2010 followed by Kim Kardashian, Khloe Kardashian, and then rapper Snoop Dogg.

If people are the new publishers, then people are the future of advertising, and celebrities are the new prime time, said Arnie Gullov-Singh, CEO, Ad.ly, Inc. Thats why we define influence as the ability to get people to visit places on the Web. This simple metric is essential to social media marketing. Its how brands will decide where to spend their money.

During the Q4 holiday shopping season, top Ad.ly celebrities distinguished themselves as tastemakers in entertainment, fashion, consumer electronics and more. The following celebrities drove the most consumer traffic to advertisers campaign landing pages, Q4 holiday promotions and more:

1.)

The 2011 Bodybuilding.com Fitness Expo Becomes a Celebrity Studded Event

Boise, ID (PRWEB) June 03, 2011

The 10th annual Bodybuilding.com Fitness Expo (BFE) has become a celebrity studded event with top A-List stars flying in to join the health and fitness celebration. Terry Crews (Hollywood actor featured in over 40 different movies and television shows including The Expendables and "Everybody Hates Chris") and Mario Lopez(best-selling author of Extra Lean and top television personality as a host on Extra!) are just two of the many reasons to attend this free, fan-favorite event.

Bodybuilding.com, the Internets most-visited bodybuilding and fitness site and largest online retailer of nutritional supplements, and Optimum Nutrition, one of the world's most trusted performance nutrition brands for 25 years, will be holding the action packed BFE on Saturday, June 11th from 10:00am to 5:00pm at Qwest Arena in Boise, Idaho. The 2011 FIT BODY Competition Powered by MusclePharm will take place after the BFE at 7:30pm (doors open at 6:30pm) at the Knitting Factory. The crowd will watch as the nations top 20 men and women battle it out for the title of the Fittest Body. If you havent been before, be assured: this is more than your average show.

In addition to Terry Crews and Mario Lopez, the BFE will be featuring: MMA athletes Clay The Carpenter Guida (UFC Lightweight Star) and All American Brian Stann (UFC Middleweight Star and Marine Silver Star recipient); Jamie Eason (featured on over 50 magazine covers worldwide and syndicated columnist with Oxygen Magazine); Mike O Hearn (Titan from NBCs American Gladiators); Jimmy Pe